Clients and Examples - Automotive

The sales process in the automotive industry often extends over several weeks and keeping the user engaged over this period of time is a challenge for marketers. A branded desktop application not only retains users over this period of time, but generally users interact with their BDA at a much higher rate than with banner ads or even web sites.

	Dodge Charger Induction Unit The Dodge Charger Induction Unit is a branded desktop application to promote the launch of the all-new Dodge Charger. The application contains multiple updating content channels organized to appeal to the car's target demographic, including selectable news feeds, songs, videos and deep information on the vehicle. A scrolling news ticker mini-interface also displays the points the user accrues for using the application. Attaining point levels unlocks prizes such as songs, ecards, screensavers, and buddy icons. User accrues points which unlock digital assets Configurable scrolling news ticker also displays points User selectable news feeds displayed in application and news ticker Updating wallpapers, screensavers, buddy icons Updating photos, music, videos and PSP videos New content alerts keep users engaged Ecards and send-to-a-friend viral mechanisms Deep product information with links to more info

	2Fast2Furious – Communicator (Demo Version) This downloadable branded desktop application promotes the theatrical release of 2Fast2Furious. It includes a community-building function to enable users to share their car photos with other users, and includes a content management system to maintain control over photo submissions. Instant Messenger Icon Loader One Button Desktop Theme Loader Screen Saver Fully immersive user interface User upload of photos View trailer in application interface Client-controlled distributive download of client photos to the Communicator In-theme notification when new content is available The submission page is: http://2fast2furious.adtoolsinc.com/main.htm Submission has been disabled, but it can be clicked through from the application.