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A rapidly growing brand communication channel
Branded desktop applications (BDAs) create an ongoing relationship with the user by providing entertainment, utility and timely information. In return the marketer gains a personalized dedicated communication channel that delivers higher levels of user interaction over a significantly longer time. |
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Desktop application functionality driven by back-end services
ThinkDesktop desktop applications pack a lot of powerful functionality into a small file size. Marketers can select from dozens of different features or specify their own to keep their audience informed, entertained, and most importantly, connected. ThinkDesktop integrated hosting services enable a wealth of content delivery, database services, data collection, reporting capabilities, and distribution tools. Our online publishing tools make it easy for our clients to manage their own desktop relationships. |
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Building your own BDA: desktop widgets, gadgets and custom applications
There are several desktop application options to building a BDA to meet your needs. The simplest solutions are the do-it-yourself ?widget? and ?gadget? development environments. Generally these are sufficient for small businesses, but may lack the flexibility and back-end services needed for more demanding applications. OTOlabs works directly with brands, or hand-in-hand with their agencies to develop a BDA of any size and for any platform that is fully integrated with ongoing marketing campaigns and brand resources. |
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Establishing ROI for a Branded Desktop Application
Desktop applications are more like a channel than a single banner or paid search listing. Production costs are generally higher for a BDA than for banners or search campaigns - usually in the range of a micro site. BDAs are highly measurable, and can be integrated into existing site reporting environments. Generally BDAs exceed the frequency component of the communications impact equation (frequency X reach) and add a dimension that we call ?time with brand? (TWB) - typically we quote this stat in hours. User interaction is also higher with BDAs than with banners or even web sites. If there is a direct conversion opportunity in the application then that can also be tracked precisely as well. |
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| If you are an Agency, learn how partnering with OTOLabs and ThinkDesktop can bring BDA capabilities to your clients. |
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