Fox Ice Age – The Meltdown

Twentieth Century Fox Home Entertainment has released a new version of the Ice Age ScreenMate to promote the launch of the DVD for Ice Age – The Meltdown.

• Classic ScreenMates now featuring Ellie, Crash and Eddie
• Select ScreenMate characters from easy-to-use branded interface
• The user can watch clips from the movies
• Includes pictures, buddy icons and wallpapers
• New content generates a clickable desktop alert
• Movie photo gallery
• Send-to-friends enables viral pass-along

Fox Family Guy Volume Four ScreenMate

Twentieth Century Fox Home Entertainment has released a new version of the Family Guy ScreenMate to promote the launch of the Family Guy Volume Four DVD.

• Classic ScreenMate now with two new desktop animated characters
• All new soundboard featuring over 100 sounds
• Use the soundboard to build a sentence and then send it to a friend
• Watch Family Guy video clips in the application
• Wallpapers and buddy icons

Warner Home Video Ant Bully ScreenMate

The Warner Home Video Ant Bully ScreenMate brings the movie experience to the desktop with support from Jelly Belly.

• Watch clips from the movie
• Interact with movie character ScreenMates on the desktop
• Incorporates images from promotional partner Jelly Belly
• Listen to movie character quotes on a soundboard
• Movie pictures, wallpapers and buddy icons
• Interactive ant-based navigation

Moosejaw Communicator

Moosejaw outdoor goods retailer released this branded desktop application to keep their audience engaged every day.

• Daily Lowdown features a high-value special offer
• Today's Lowdown alert features the daily offer in a slide-up clickable alert-dialogue
• Daily Remark features comments from the Moosejaw blog
• Links to Moosejaw websites and MySpace page

Stop and Shop Desktop Buddy

Mullen developed this branded desktop application for Stop and Shop to help keep the brand front of mind in a fun way.

• Updating desktop animations offer advice and serve as new content alerts
• Desktop characters reinforce existing marketing campaign
• A recipe-of-the-day is provided to maintain user interest
• Recipes can be browsed and printed out
• Skinned for Stop and Shop and sister brand Giant brands

Webmaster Radio Podcast Communicator

Webmaster Radio features an all star line-up of Internet business radio shows. This application alerts the user when new programs are happening, lets them listen through the application, and chat.

• Updating program schedule, with graphic show icons
• Play webmaster radio directly within the application
• IRC chat channel implemented within the application
• One-to-one private chat
• Updating photo library of hosts, guests and events
• Alerts when new content is available

Hasbro Monkeybar TV

Hasbro is a richly textured multimedia desktop communicator that lets the user know when new things are happening on the Monkeybar TV site.

• Anonymous permission enables COPPA-compliant messaging to young audience
• Games, Videos, Comics, Wallpapers, Screensavers and Buddy Icon content channels
• Click-through to view content in a browser window
• Updating Feature of the Week, and Hot Pick
• ThinkDesktop CMS dynamically adapts Hasbro Flash components

Nick.com – LaunchPad Communicator

Nickelodeon developed the LaunchPad communicator to keep their users engaged with the many brands and content available on Nick.com.

• Anonymous permission enables COPPA-compliant messaging to young audience
• MyNick Page shows clickable links to buddies, Nick Points, messages, collections and themes
• What's New, Games, Shows, and TurboNick content channels
• 10 user-selectable skins for different shows and characters
• Animated desktop SpongeBob ScreenMate character, with more on the way
• Slide-up desktop alerts keep users engaged
• ThinkDesktop CMS dynamically adapts Nick.com Flash components

Comcast-Spectacor Philadelphia Flyers Communicator

The Flyers Communicator keeps fans connected to the Flyers. It is designed to deliver a long-lasting rich desktop hockey experience which delivers highly relevant content to the fans and increases their ticket purchases.

• Game Day News Page: News page becomes Game Day page with timely information
• Ticket Purchasing: Convenient and trackable links to ticket purchasing opportunities
• Season Ticket Holders: Special services for season ticket holders
• Team Roster: Updating current information on Flyers players
• Post-game Multimedia: Photos, videos and official podcasts all played in the application
• New Content Hockey Player Alert: A player skates out and slap shots alerts for new content
• Plus: Wallpapers, screensavers, buddy icons, news ticker, send-to-a-friend, and other stadium events

Scott Common Sense Community Calendar

The Scott Common Sense Community Calendar is a daily calendar of helpful household tips, with news, offers, and video which includes a substantial community component.

• Daily Tips Calendar: New tips every day in a variety of categories
• Submit a Tip: Click through to tip submission web page
• Share a Tip: Share a tip with a friend directly from the application
• Common Sense Community: Convenient access to all tips and news
• Community Videos: Enter the contest, winning videos to be shown in the application
• Special Offers and News: News and offers on Scott merchandise
• Desktop Alerts: User receives alerts when new tips and news available

Blue Cross Desktop Pet

Blue Cross in the UK (no relation to the US health care giant) has released a ScreenMate featuring a charming interactive cat and dog.

• Animated cat and dog frolic right on the user’s desktop
• Cat and dog can interact with the user
• User can name cat and dog
• Contains helpful pet care information
• Links and information about Blue Cross animal welfare organization

Fox Home Video – American Dad ScreenMate Communicator

Fox Home Video released the American Dad ScreenMate to promote the release of the Volume 1 DVD.

• Over 75 behaviors and quotes from the seven show characters
• Updating video clips played directly in application
• Updating one-click installation wallpapers
• Desktop alerts let users know about new content
• Direct link to purchase DVD

Cottonelle Puppy 3.0 – ScreenMate Communicator

Kimberley-Clark developed the Cottonelle Puppy ScreenMate Communicator to deliver branding and promotion in six different international markets. It is now in its third year of production.

• The "Puppy Travel Log" records the puppy's notes as he travels across the country
• A "Puppy Tracks Sweepstakes" is integrated into the application
• The puppy interacts with the user and can perform tricks
• New puppy tricks are updated over time
• "Puppy Stuff" one-click installing screensavers, wallpapers and buddy icons
• Slide up desktop alerts for new puppy tricks
• Since November 2002 over two million Puppies have been downloaded

Hawaiian Airlines – Hawaii Anytime

Hawaiian Airlines brings the Hawaii experience to the desktop.

• Special air fare offer
• Targeted alerts based on user preference
• Streaming Hawaii radio KINE
• Weather and surf report
• Calendar of events
• Updating picture library
• Video webcams

Vail Resorts Desktop SnowMate™ Suite (PC Communicator, ScreenMate and Microbar; Mac Communicator; Mac Widget; IE Toolbar)

Snow conditions, news, and entertaining content for all five resorts in PC, Mac and IE Toolbar format.

• Snow and weather conditions
• News and events
• Updating photo/video Galleries
• Snowboard and skier ScreenMate
• Animated snow condition alerts
• Mountain-cam images
• Screensavers, wallpapers, and animated ecards
• Mac Communicator, Mac Widget, IE Toolbar

Tamiflu Desktop Flu Tracker 2.0

Zip-code-localized alerts and animated map of US flu threat elevation.

• Flu-level-specific desktop alerts
• Up-to-date flu level information
• Animated US flu map
• Educational animated desktop characters
• Flu prevention, treatment and product info
• Download process optimized for increased downloads
• Viral tools mechanisms include ecards and send-to-friend

Dodge Charger Induction Unit

The Dodge Charger Induction Unit is a branded desktop application to promote the launch of the all-new Dodge Charger. The application contains multiple updating content channels organized to appeal to the car's target demographic, including selectable news feeds, songs, videos and deep information on the vehicle. A scrolling news ticker mini-interface also displays the points the user accrues for using the application. Attaining point levels unlocks prizes such as songs, ecards, screensavers, and buddy icons.

• User accrues points which unlock digital assets
• Configurable scrolling news ticker also displays points
• User selectable news feeds displayed in application and news ticker
• Updating wallpapers, screensavers, buddy icons
• Updating photos, music, videos and PSP videos
• New content alerts keep users engaged
• Ecards and send-to-a-friend viral mechanisms
• Deep product information with links to more info

Harry Potter Time-Turner (Communicator and ScreenMate)

To promote the DVD release of Harry Potter and the Prisoner of Azkaban Warner Home Video and ThinkDesktop developed the Harry Potter Time-Turner communicator. This multifunction desktop entertainment application is focused on the 16 day period leading up to the release and features a sweepstakes, trading cards and entertaining puzzles, multimedia and a desktop character.

Product features include:

• Promotion for opportunity to enter the Time-Turner Sweepstakes.
• Users are kept up to date with their Harry Potter Token Zone trading card collection when they log in through the Time Turner.
• One-click installation of Harry Potter wallpaper and AOL Instant Messenger icons.
• A puzzle challenge game rewards the user with a lengthy video clip from the film new video puzzles are made available every two days.
  • I've also included the key to solving the first puzzle in the Harry Potter Video Challenge:
    • 1: Red haired student
    • 2: Witch with red thing on leg
    • 3: Spider head
    • 4: Spider on skates
    • 5: Pointing guy
    • 6: Spider back
  • Make sure to select your video speed in the upper left corner of the video.
• A windowless desktop character based on the shrunken head from the movie dangles from the top of the screen and entertains the user
• The Sound Board features audio clips of many of the movie's characters.

Dannon Carb Coaches ScreenMate

OTOlabs and Tribal DDB released the Dannon Carb Coaches to promote Dannon Light 'n Fit Carb Control, a low-carb creamy desert. The Carb Coaches features three coach characters who offer helpful diet and exercise advise, and an interactive carb counter application to help keep dietary goals on track.

Product features include:

• 3 Interactive characters, each with a distinct personality and specific dietary and exercise advise to offer
• Interactive Carb Chart gives carbohydrate and fiber information for over 1000 foods and ingredients
• Viral and safe Send-To-A-Friend functionality

2Fast2Furious – Communicator (Demo Version)

This downloadable branded desktop application promotes the theatrical release of 2Fast2Furious. It includes a community-building function to enable users to share their car photos with other users, and includes a content management system to maintain control over photo submissions.

• Instant Messenger Icon Loader
• One Button Desktop Theme Loader
• Screen Saver
• Fully immersive user interface
• User upload of photos
• View trailer in application interface
• Client-controlled distributive download of client photos to the Communicator
• In-theme notification when new content is available